Dave Rothfeld is the President of Liquiditi Solutions, overseeing all business functions while setting the vision for the company's growth. Dave is also a sales and service coach with a reputation for results. He is the founder of Creative Sales + Management, Inc., a unique consulting firm whose service hallmark is a shirt sleeve, hands-on involvement with its clients’ critical issues.He offers public seminars, in-depth consultation services, and formal customized programs for sales and service professionals and management teams. They solve the kinds of problems that lead to failure in business development—problems that prevent growth.Dave has a rich background in business to business selling and corporate management. Prior to founding CS+M in 1988, Dave was the General Manager at Bose Corp., Executive V.P. Sales at Gulf + Western Corp. (today known as Viacom) and General Sales Manager at Electro-Voice Corp. Prior to that he was a successful field salesperson, zone sales manger and regional sales manager.
He is considered an authority of the psychology of peak performance and of the art of personal, professional, and organizational turn-around.
Dave is the creator of Total Quality SellingTM, a consultative sales process, publisher of Sales TraxTM,a free weekly series of email sales tips that addresses sales, management and service concerns, and numerous sales workshops. He has published over 250 “Focus On Sales” weekly articles in the Orlando Business Journal and was host of Clear Channel’s “Sales Talk Live” radio show. Dave is considered an “Executive in Residence” at UCF, Rollins , Stetson, BC, U. Miami, U. Florida, Boston College and MIT Universities. Presently Dave consults on sales, service and management issues company’s throughout the world.
Dave has extensive experience consulting and training International Businesses in the US and abroad. This includes sales, service and management training in the U.K, Italy, France, Germany, Denmark, Ireland, Hungary, Canada and Japan.
